We’re excited to announce our partnership with sleepwear brand Papinelle, launching beautiful pyjamas featuring ‘Made with Uluu’ buttons.
This brings our innovative material into clothing for the very first time. Each button represents a revolution in miniature, turning seaweed into a biodegradable plastic replacement.
Created through a fermentation process similar to brewing beer, our plastic-like material is free from fossil fuels and microplastic pollution.
The environmental impact goes beyond the product: farming seaweed for Uluu tackles climate change by removing CO₂ from the atmosphere, and helps restore marine ecosystems by absorbing ocean pollutants.
“These buttons may be small, but they represent a major leap in how fashion can rethink materials,” says Dr Julia Reisser, Uluu's co-founder.
For Papinelle, a brand synonymous with modern elegance and feminine luxury, this collaboration represents an evolution of their commitment to natural materials and conscious craftsmanship.
“It’s about offering our customers something they weren’t expecting – a story behind every detail,” says Renae James, Papinelle's founder.
The collection is now available exclusively at papinelle.com